Aanchal Bansal - Executive Director, Window Magic

Women's Day 2025 Exclusive Interview

Aanchal Bansal
Executive Director
Window Magic

Q: Tell us about yourself.

I’m Aanchal Bansal, a passionate entrepreneur with a strong background in both business and education. I hold an M Com from the University of Punjab and an MBA from a prestigious institute in Delhi. My journey in the business world began in 2013 when I joined my family business, Window Magic, and since then, I’ve worked tirelessly to help develop a dedicated marketing network across India. Today, I’m proud to be part of one of the top three companies in India in the fenestration industry. I’ve been fortunate to play a key role in enhancing Window Magic’s brand recognition and credibility. My focus is on promoting the company’s products and services, using both digital and offline marketing tools. I’m not just involved in strategic planning but also take an active role in executing our marketing initiatives effectively. In addition to my work at Window Magic, I’m also deeply passionate about social work and am actively involved in giving back to the community.

What challenges have you encountered as a female entrepreneur in your career, and how did you overcome them?

One of the challenges has been breaking through the traditional mindset that still often associates leadership and entrepreneurship with men, especially in an industry like fenestration, which has been historically male-dominated. Ultimately, my belief in my abilities, combined with perseverance, constant learning, and the support of my family and team, has helped me overcome the challenges of being a female entrepreneur. Every challenge is an opportunity for growth, and by staying focused on my goals, I’ve been able to lead with confidence.

Can you describe a recent project that the Window Magic is particularly proud of, and what was the your role in its success?

One of the recent projects at Window Magic that we’re particularly proud of is the collaboration with a large, high-end residential development in a metro city. This project involved providing custom, energy-efficient window and door solutions for luxury apartments. The challenge was to create windows that not only met the architectural design and aesthetic needs of the project but also adhered to the highest standards of energy efficiency and sound insulation. My role in this project was multi-faceted. As the driving force behind our branding and marketing strategies, I played a key role in ensuring that Window Magic’s expertise was highlighted throughout the process. I was involved in overseeing the communication with the developers, architects, and designers, ensuring our products aligned perfectly with their vision. Additionally, I worked closely with our technical and product teams to ensure that the materials and technologies we were using were the best fit for the project’s specific requirements.

What advice would you give to aspiring female Entrepreneurs?

Entrepreneurship is an ongoing journey of learning and improving. It often demands stepping outside your comfort zone. The first step to navigating this journey successfully is to have unwavering confidence in your vision and trust the unique perspective you bring. Your ideas set you apart from others, so believing in them wholeheartedly is important. However, fear and self-doubt will always try to creep in. The key is not to let them hold you back from pursuing your dreams. Trusting your instincts and staying true to your path, even when others doubt you, is what will keep you grounded and motivated. Celebrate every achievement, no matter how small it is. Acknowledging these wins helps to build momentum, boosts your confidence.

How do you incorporate new technologies or materials into your products?

I believe in continuously innovating and incorporating new technologies and materials to keep our products at the forefront of the industry. At Window Magic, we strive to provide the best solutions to our customers, and staying ahead of technological advancements is a key part of that.

We closely monitor emerging trends in the fenestration industry, from energy-efficient materials to smart technologies that enhance the functionality of our windows and doors. We work with our team to research and source the latest materials that offer better durability, insulation, and design flexibility. This not only helps us improve the quality of our products but also aligns with our commitment to sustainability and energy efficiency. By embracing innovation and staying open to new materials and technologies, we continue to improve our products and ensure that Window Magic remains a leader in the fenestration industry.