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Air Quality Now a Key Homebuyer Priority: TARC Highlights Wellness-Driven Design Shift

How Air Quality is Redefining Housing Choices in Delhi-NCR

As pollution levels worsen in Delhi and other Indian cities, homebuyers are increasingly prioritizing cleaner, healthier living environments. Developers are responding with wellness-led residences that include advanced air filtration, landscaped green zones, vertical greens, centralised HVAC systems, and biophilic design.

Amidst this shift, TARC Ltd has highlighted its approach to creating healthier, breathable residential communities.

Quote from Mr. Amar Sarin, MD & CEO, TARC Ltd:

“At TARC, we recognize that air quality has become a decisive factor for homebuyers, especially in Delhi-NCR where pollution levels routinely spike. Our residential developments are designed with wellness and sustainability at their core, we prioritize extensive landscaped open areas, natural ventilation corridors, abundant greenery and vertical greens to help improve ambient air.

Many of our developments also offer integrated HVAC systems capable of supporting high-efficiency air filtration. We have observed clear interest from discerning buyers’ families and senior customers in particular who ask us about air quality controls, green cover and air-purifying infrastructure before making a decision.

This shift has strengthened our focus on creating homes that offer not just comfort and design but an environment where residents can genuinely breathe easier and live healthier.”

With expert inputs from leaders across the industry — including CBRE, Godrej Properties, Krisumi, Nila Spaces, Krishna Group, and Ashtech Group — the trend is clear: air quality has become a core factor influencing demand, pricing and design in urban residential markets.