73% of Women Real Estate Investors Prioritize Rental Yield and Returns Over Traditional Home Ownership

NEW DELHI, March 5, 2026 — Women are playing an increasingly decisive role in India’s housing market, with new insights from Magicbricks highlighting a significant shift in how they approach property ownership and investment.

According to Magicbricks data, women are increasingly viewing real estate as a financial asset class rather than a traditional consumption-driven purchase. Nearly 73% of women investors prioritize financial returns, with 35% focusing on rental yield, 25% on capital appreciation, and 13% on portfolio diversification as their primary investment objectives.

This investment-driven mindset is also influencing property preferences. Multi-storey apartments account for 52% of demand among women buyers, making them the most preferred property type. These developments offer managed infrastructure, strong resale liquidity, and consistent rental demand, making them particularly appealing for financially focused investors.

Regionally, Delhi NCR has emerged as the strongest hub for women’s participation, accounting for 41% of the total share nationwide. Within the region, Delhi contributes 18%, while Noida and Greater Noida account for 16%, reinforcing the NCR region’s reputation as a mature and opportunity-driven real estate market.

Commenting on the trend, Prasun Kumar, CMO, Magicbricks, said:

“This International Women’s Day, we are witnessing a structural shift — women have moved from being influencers to primary drivers of the real estate discovery process. Our research shows that 45% of women buying homes above ₹75 lakh prioritise long-term appreciation and rental yield, aligning with the broader 73% who view property as an income-generating asset. Increasingly, women are independently opting for home loans and leading decisions on home interiors as well — signalling growing financial confidence and demand for integrated solutions across financing and interiors. Property ownership today is not just about security; it is about structured wealth creation.”

Configuration preferences further support this trend. Approximately 81% of women buyers prefer 2 BHK and 3 BHK homes, reflecting a strong inclination toward practical housing options that balance lifestyle and investment potential.

In terms of size, 56% prefer homes ranging between 1,000 and 2,000 square feet, indicating a strategic choice toward mid-sized homes that offer strong rental demand and long-term value appreciation.

Price preferences also highlight women’s strong presence in the mid-market segment. The ₹75 lakh to ₹1.5 crore price bracket records the highest combined demand at 45%, positioning women buyers firmly within the mid to upper-mid housing segment.

About Magicbricks

Magicbricks is India’s No.1 property platform, connecting buyers, sellers, and real estate professionals in a transparent and efficient ecosystem.

The platform records over 2 crore monthly visitors and hosts more than 15 lakh active property listings. Over the years, Magicbricks has evolved into a full-stack real estate service provider, offering services such as home loans, interior solutions, property advice, and market insights.

With more than 17 years of industry experience, Magicbricks also provides research-driven insights through platforms such as MBTV—India’s leading online real estate YouTube channel—along with proprietary tools that help buyers track price trends, forecasts, and locality reviews.