From July 1, developers face fines up to ₹25 lakh as TNRERA tightens enforcement of advertising norms.

Tamil Nadu RERA Rolls Out Graded Penalties to Crack Down on Misleading Property Ads.

The Tamil Nadu Real Estate Regulatory Authority (TNRERA) has introduced a graded penalty framework to curb misleading real estate advertising, marking a decisive shift from rule-making to strict enforcement. Effective July 1, developers who violate advertising norms will face penalties linked to project cost, with fines of up to ₹25 lakh for serious breaches. Under the revised framework, major violations—such as advertising unregistered projects, failing to display the mandatory TNRERA registration number or Form-C QR code, using misleading QR codes, or making deceptive price comparisons—will attract penalties of ₹25 lakh for projects costing ₹100 crore or more, and ₹2 lakh for smaller projects. Minor violations, including omitting the authority’s website, promoter details, or unreadable QR codes, may attract fines of up to ₹1 lakh. The move strengthens earlier transparency norms, aiming to protect homebuyers from deceptive marketing and ensure they can verify a project’s legal status before investing.