Special Offer!

Gera Developments Launches India’s First WellnessCentric Homes™ | Hrithik Roshan Named Brand Ambassador

Gera Developments pioneers India’s first WellnessCentric Homes™ — redefining modern living through design, services and community
Introduces Hrithik Roshan as brand ambassador, reflecting the balance and mindful living that define the concept

Pune, November 04, 2025: Gera Developments Private Limited (GDPL), pioneers in real estate innovation and creators of award-winning projects across Pune, Goa, Bengaluru, and California (USA), has once again redefined urban living with the launch of Gera’s WellnessCentric Homes™ — India’s first residential concept designed to make holistic wellness a measurable, everyday experience.

After revolutionizing urban lifestyles with its ChildCentric® Homes, Gera Developments now brings wellness home. Gera’s WellnessCentric Homes™ are conceived as living ecosystems that nurture harmony of mind, body, and spirit through evidence-based design, curated wellness programs, and vibrant community engagement.

Thoughtful layouts, purified air systems, balanced natural light, and purpose-built wellness zones are combined with guided programs that fuel the body, restore the mind, and uplift the spirit. The concept is built around measurable wellness outcomes such as improved sleep quality, increased daylight exposure, and mindful movement—turning wellness from aspiration into a lived, everyday experience.

Residents will enjoy yoga, Pilates, aqua aerobics, nutrition counselling, and personal fitness coaching, delivered through partnerships with expert wellness professionals.

Rohit Gera, Managing Director, Gera Developments, said:

“From ChildCentric® to WellnessCentric Homes™, Gera Developments continues its journey of transforming homes from static spaces into intuitive ecosystems. In today’s fast-paced life, time for wellness is shrinking. We identified this as ‘wellness inertia’—and set out to create environments that make healthy living effortless and sustainable. Our homes are designed to deliver measurable outcomes—from better sleep to balanced living—powered by a service ecosystem that merges design, science, and lifestyle management.”

At the core of the project lies Gera’s proprietary ‘3-tier Habit Infrastructure’, a framework designed to help residents adopt and sustain wellness through:

Nudge: prompting healthy habits through design

Support: continuous expert guidance and community programs

Sustain: personalized, flexible plans for lifelong wellness

Adding star power and authenticity to the concept, Gera Developments announced Hrithik Roshan as the brand ambassador for Gera’s WellnessCentric Homes™. Known for his discipline, balance, and holistic approach to fitness, Hrithik personifies the philosophy behind the brand.

Hrithik Roshan, actor and Gera’s WellnessCentric Homes™ brand ambassador, shared:

“At the end of the day, we all aspire to enhance the quality of life for ourselves and our loved ones. Gera has put wellness at the heart of home design, making WellnessCentric Homes™ a true masterpiece. They represent the future of living—spaces that inspire balance, mindfulness, and purpose every day. I’m proud to represent a brand that is changing how we experience our homes and our lives.”

Rohit Gera added, “Hrithik’s partnership goes beyond celebrity endorsement. His commitment to discipline, balance, and fitness perfectly aligns with our vision. Wellness isn’t an act—it’s a way of life, and Hrithik embodies that philosophy.”

With Gera’s WellnessCentric Homes™, the company extends its legacy of innovation, redefining homes as dynamic environments that foster healthier, happier, and more connected communities.

About Gera Developments Private Limited:

Gera Developments Private Limited (GDPL) is a pioneering real estate brand with over 50 years of legacy, known for premium residential and commercial projects in Pune, Goa, Bengaluru, and California, USA.
Guided by the philosophy of “Let’s Outdo”, Gera’s approach is rooted in Innovation, Transparency, and Enhanced Customer Experience. The brand introduced several industry-first initiatives, including India’s first 5-year real estate warranty (2004) and later, a 7-year warranty, long before such standards were mandated.

Gera is also the creator of India’s ChildCentric® Homes, Intelliplexes™, SkyVillas™, and the Imperium Series, along with the Club Outdo loyalty program and GeraWorld® Mobile App for seamless customer experiences.

The company continues to rank among the Top 50 Great Mid-Size Workplaces™ in India (GPTW 2024) and has been recognized for Building a Culture of Innovation for All.

For more information, visit www.gera.in.

Media Contact:
Sonia Kulkarni, Hunk Golden and Media
📞 9820184099 | ✉️ sonia.kulkarni@hunkgolden.in