JSW One Launches ‘One Helix Pipes & Tubes’ to Tap Construction Demand

JSW One Platforms, a tech-first B2B e-commerce marketplace serving India’s manufacturing and construction MSMEs, has announced the launch of ‘One Helix Pipes & Tubes’, a new private brand aimed at delivering high-quality steel pipes and tubes for industrial and construction applications.

The launch marks a significant step in JSW One’s strategy to expand its private brand portfolio, enabling Individual House Builders (IHBs), MSMEs, and industrial buyers to access reliable construction materials backed by strong supply chains and competitive pricing.

India’s steel pipes and tubes market is estimated at around 11 million tonnes annually, driven by demand from infrastructure development, construction activity, water distribution networks, and industrial applications. According to industry estimates, the sector is expected to reach USD 12.8 billion by 2033, growing at a CAGR of 7.1% between 2026 and 2033, supported by rapid urbanisation and government-led infrastructure investments.

In this context, ‘One Helix Pipes & Tubes’ aims to address key challenges faced by buyers, including inconsistent quality, pricing volatility, and supply chain inefficiencies. The brand is designed to deliver standardised, dependable products with transparent pricing across construction, engineering, fabrication, and infrastructure sectors.

Parth Jindal, Chairman of JSW One Platforms, stated that India’s infrastructure growth is exposing inefficiencies in material sourcing, particularly in fragmented categories. He noted that the next phase of growth will require more organised and scalable supply ecosystems, and that JSW One is working to bridge this gap through a technology-led distribution model.

Initially, the product range will be available in southern states including Karnataka, Andhra Pradesh, Telangana, and Tamil Nadu, catering to MSMEs, contractors, fabricators, EPC players, and distributors. The offering includes ERW structural hollow sections in rectangular, square, and round profiles, with plans for gradual expansion across India.

Gaurav Sachdeva, Joint Managing Director and CEO of JSW One Platforms, highlighted that the initiative is focused on reducing procurement uncertainty by ensuring consistent quality, controlled supply chains, and reliable delivery through its digital marketplace.

The products will be manufactured using 100% primary steel hot-rolled coils and will comply with stringent quality standards, including BIS specifications such as IS 4923 and IS 1161, ensuring durability and performance.

JSW One currently serves over 90,000 MSMEs and businesses across India, offering access to industrial materials, financing solutions, and supply chain services through its integrated digital platform.

About JSW One Platforms
JSW One Platforms is a technology-driven B2B e-commerce platform designed to support India’s construction and manufacturing MSMEs. It provides a comprehensive ecosystem covering procurement, credit, logistics, and private brands, leveraging the JSW Group’s expertise in steel and cement along with digital innovation to streamline industrial supply chains.

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